Jeff Johnson – Traffic And Leads Training Academy Live

For people who want a bigger list…

Here’s the best part:

You do NOT need a huge list to make a lot of money!

Dear Friend,

If you are interested in building a bigger more-responsive list in the shortest time possible (and with the least amount of traffic), then this is going to be the most exciting message you will ever read.

Here’s why:

My name is Jeff Johnson and for the last 13 years I’ve been helping thousands of people just like you find success online.

And the one thing I know with absolute certainty is that you do NOT need a huge list to make a lot of money online…

You just need a responsive list.

Almost every successful business or person I’ve met who markets online… and I’ve met thousands of them… almost every single last one of them started with just one name on their email list, including me.

All it takes is just one name and you are in business… and you don’t need that many more to find success…

I was able to quickly make my first Million Dollars online with only about 1,300 people on my list.

And I did my first of several Million Dollar plus Product Launches with only about 3,000 people on my list.

I was able to do those things because I built a small but highly-responsive and extremely profitable list using the very same techniques that I recently shared at a live 2 day training event I hosted for my Traffic And Leads Training Academy™ members (the very same members that paid up to $2,997.00 for their seat).

For two solid days I delivered nothing but 100% pure Traffic-Getting and List-Building strategies and techniques that are designed to produce almost immediate (and super-profitable) results in your business.

These are by far the best, most structured, most content-packed live training presentations I have ever given, period.

The core list building, marketing and traffic-getting principles I cover in these presentations were carefully chosen because they are timeless classics… strategies and techniques that are evergreen in nature… the ones that people have been using for decades, and will continue to use for decades to come.

So, you don’t have to worry about something suddenly changing tomorrow that will make these training sessions obsolete because these presentations were designed from the ground up to provide the foundational traffic-getting, list building and online marketing knowledge that you will continue to profit from for years to come.

And the entire event was caught on tape, so now…

You can learn all of my best list-building and traffic-getting secrets from the comfort of your home.

Here’s just a very small preview of the list-building secrets you will discover as you watch your new content-packed training videos…

Training Session #1

Title: Building A Better Lead Magnet

Description: What a lead magnet is, and why you should be using one to grow your list, 11 rules for designing the “perfect” lead magnet, and 10 types of proven lead magnets that you should be using to collect more leads and grow your list, faster.

Video Length: 1 hour and 52 minutes
MP3 Length: 1 hour and 52 minutes
PDF Training Guide: 76 pages

• How to design a better, more powerful lead magnet that helps you build a bigger more profitable list, faster.
• The fastest and easiest way to design a lead magnet that AUTOMATICALLY attracts significantly more highly-qualified leads so you can double the size of your list in half the time.
• 11 rules for creating the “perfect” lead magnet that converts even the coldest of leads into red-hot buyers.
• Absolutely free simple-to-use software that turns your lead magnet into a Social Media Traffic-Magnet that brings you massive amounts of free traffic.
• The quick and easy way to increase the perceived value and desirability of a “freebie offer” AND grab free search engine traffic from Google at the very same time.
• What is my “Circle of Traffic” strategy, and how you can use it to turn your content into one huge traffic-getting and list-building machine that runs on autopilot.
• Which type of landing page converts best (I’ve split-tested thousands of pages and my results always say the very same thing).
• How to get a 36% opt-in rate with cold PPC traffic WITHOUT using a traditional opt-in page.
• Where you should put your most highly-focused list-building offer on your blog if you want to easily convert twice as many visitors into subscribers.
• A simple yet powerful way to overcome the most common objections to buying your products and services long before your prospect even thinks of them.
• When you should call your lead magnet a “free report” and when you should call it a “white paper” (and why it matters).
• If you are giving away a physical product to generate leads, then use this proven two-step process to shorten your sales cycle and bring in quick-cash for your business.
• 10 types of proven lead magnets and how to use them to build a bigger list as quickly as possible.
• What the REAL purpose of a lead magnet is for (here’s a hint: lead magnets are NOT for collecting leads).
• One simple little tweak to your ads that can easily quadruple your conversion rates AND cut your advertising expenses by 79% at the very same time.
• And Much, Much More!

Training Session #2

Title: The Lead Magnet Multiplier Method

Description: How to easily turn one lead magnet into multiple lead magnets… and increase your opt-in rate conversions by up to 500% at the very same time.

Video Length: 21 minutes
MP3 Length: 21 minutes
PDF Training Guide: 31 pages

• The quickest and easiest way to use email segmentation to increase conversions WITHOUT having to actually set up more than one mailing list… even if you are giving away ten different lead magnets.
• A simple little tweak to our Facebook Ad that allowed us to cut our ad costs by 80%, overnight.
• Instantly multiply the effectiveness of your lead magnet and the conversions of your opt-in page at the very same time by applying this one simple yet extremely powerful concept to your offer.
• The three and only three things to do when you PPC ads aren’t converting but your click through rates are high, and your cost per click are low… and which one we used that helped triple our conversions, overnight.
• Which software program helps you set up your very own Lead Magnet Multiplier “network” in 20 minutes or less.
• How to properly design your lead magnet from scratch so it’s 100% “Lead Magnet Multiplier” ready from the very first second you release it.

Training Session #3

Title: 16 Proven Ways To Find New Affiliates and JV Partners

Description: 16 proven ways to find new Affiliates and JV Partners to promote your products and build your list for free!

Video Length: 52 minutes
MP3 Length: 52 minutes
PDF Training Guide: 28 page

• How to get Affiliates to send you their hottest prospects and biggest spending buyers for free.
• The best way to attract new Affiliates when you are starting from complete scratch.
• A unique referral systems that that grants you access to Super Affiliates that you’d never be able to get on your own.
• How to tap into the marketing power of hundreds of thousands of Affiliates without spending a single penny.
• The two essential things that you absolutely must do before anything else when it comes finding new affiliates and jv partners.
• What the minimum EPC is for an Affiliate offer is, and why it matters.
• How to set up an Affiliate Prospecting “Database” that helps you quickly locate the top Super Affiliates in any market.
• The easiest way to get lazy Affiliates off their butts and building your list for you, for free.
• A simple and cost effective way to attract the “major players” to your product launch without going broke.
• How to leverage the Affiliate-Finding power of a JV Broker and the best places to find them.
• My “quid pro quo” method for swapping Affiliate lists with the biggest names in your industry (even when your list is one tenth the size of theirs).
• The single most critical element to building any successful Affiliate relationship, or JV partnership.
• How to launch a new product without a list and without existing Affiliates in record time.
• Three essential pieces of marketing software (two of them are free) that allow you to set up “Social Media Listening Post”, and how to use them to find out where the Super Affiliate secret hangouts are in your market.
• How to work your Affiliates up into an absolute feeding-frenzy so they mindlessly mail your offers for free.

Training Session #4

Title: 13 Proven Ways To Design A Better Opt-in Page

Description: 13 proven ways to design an opt-in page that converts more of your traffic into leads for your business.

Video Length: 1 hour and 17 minutes
MP3 Length: 1 hour and 17 minutes
PDF Training Guide: 63 pages

• 13 proven ways to design an opt-in page that converts more of your traffic into ready-to-buy leads.
• The two words that ALWAYS increase conversions, and the best place to use them on your opt-in page.
• How adding something to your opt-in page that has absolutely nothing to do with your offer can actually increase your conversions by 14% or more.
• The one button color to use that will almost always add more leads to your list.
• What to split-test, and when to test it to achieve maximum results with the least amount traffic.
• What a “Big Promise!” is, why you should always use one, and where the most effective place to use it on your opt-in page is.
• What often neglected piece of real estate on your opt-in page can actually have a greater impact on your conversions than your headlines… here’s a hint: it’s usually tucked away at the bottom of your opt-in page where not everyone can see it… but they should.
• Why you should be using simple little opt-in page designs like the ones I’ll be sharing with you as part of your training to consistently convert 61.19% .. or more… of your visitors into subscribers and leads for your business.
• Do you know what the perfect “Action Button” looks like? Get this one right and you can easily increase your conversions by 50% or more… get this wrong and you conversions could plummet overnight.
• What the “perfect” opt-in page look likes, and the fill-in-the-blank template you can use to create your own.
• An old direct marketing “mail order” trick that is so basic yet so powerful that you’ll kick yourself for not using it on all of your opt-in pages before now… but you will once I show you how easy it is to set up.
• How to design a more powerful action button that gets more clicks, converts more of your traffic into leads, and conditions your prospect to instinctively say yes to your offer like a Pavlovian dog in heat!
• What the single most powerful type of “call to action” is for an opt-in page, and where to use it.
• The simple type of opt-in page that always converts best (I’ve tested thousands of variations in my own business so I’ve already done the hard work for you).
• Two secret ways to quickly identify the wants, needs and desires of your prospects… and how to use that information to multiply the effectiveness of your opt-in page by a 100% or more.
• A free simple-to-use and extremely powerful software program that can easily double your opt-in page conversions in the least amount of time.
• Plus so much more!

Training Session #5

Title: Opt-in Page Split Testing

Description: What to test, and when to test it (how to get better results, faster!)

Video Length: 53 minutes
MP3 Length: 53 minutes
PDF Training Guide: 46 pages

• Where 99% of your conversion increases will come from … and how to use this information to supercharge your conversions with the least amount of traffic.
• The 6 things on your opt-in page you should test first, especially if you don’t have a lot of traffic.
• What to test, and when to test it so you get the biggest increases in conversions in the shortest amount of time possible.
• How to use the concept of “message matching” to increase your landing page conversions by 378.75%!
• The two things on your opt-in page that can have a greater impact on conversions then your headlines (and the test results to prove it).
• How to write the killer headlines for your opt-in pages ( even if you normally suck at writing copy).
• Benefit rich headlines vs. curiosity headlines… which converts better, and why.
• Discover the quick and easy way to create the highest converting fill-in-the-blank headline templates to use over and over again.
• Which opt-in page templates work best for any market, and how to find them within seconds.
• The best background image to use for your landing page templates that almost guarantees higher conversions ever time you use it.
• How to use my “dial in” technique to squeeze even higher conversions out of even your best performing opt-in pages.
• What is the one color that will always increase your conversions, no matter what market you are in… no matter what other colors you are using on your website… I’m sure you’ve seen people talk about “the perfect color” before… trust me on this… they are dead wrong.
• The three elements of a winning opt-in page that when tied together can easily triple your conversion rates (and how to easily tie them together).
• When you should use a slit URL test instead of a multivariate test, and why.
• How to quickly discover the perfect “hook” for your pre-headline, your headline and your “Call to Action”… all at the very same time.
• The easiest way to shortcut your way to finding the highest-converting opt-in page for your market, no matter what your market is.

Training Session #6

Title: 12 Simple Ways To Make More Money With Your Video Sales Letters

Description: Simple little VSL tweaks that have been proven to increase conversions… including several that work without recording a single second of new video footage!

Video Length: 1 hour and 20 minutes
MP3 Length: 1 hour and 20 minutes
PDF Training Guide: 59 pages

• 12 simple ways to make more money with a video sales letter, even if you have never used one before.
• How to double your VSL conversions without recording a single second of new video, and without editing a single second of existing video.
• The single greatest way to “hook” your viewers and make sure they eagerly watch every single second of your video sales letter with anticipation and excitement.
• When to use an NLP technique called a “pattern interrupt” in your VSL, and why you should be using it in the first place to increase your sales.
• How to sell your prospects with a VSL without them actually knowing they are being sold.
• How I was able to use the concept of “framing” to turn a losing VSL into a Million Dollar Plus winner. Here’s the best part: it only took me 50 seconds.
• When, and why you should be using my “Cut The Fat” technique to increase your VSL conversions with the least amount of effort possible.
• The quickest and easiest way to find out exactly where your Money Back Guarantee should appear in your VSL.
• What the perfect “Add To Cart” Button looks like (I’ve split-tested hundreds of them for you and this one will always win).
• How long before your deadline you should start using a countdown timer if you want it to increase your sales (get this wrong and a countdown timer can actually cost you money in lost sales).
• How to easily figure out if (and for how long) you should hide your Add To Cart button to maximize your sales.
• When to use a headline above your VSL, and what type of headline format to use (here’s a hint: different formats of headlines work best at different times during the selling process).
• How to quickly and easily inject urgency and scarcity into your VSL without having to record a single second of new video.
• What type of ‘call to action” works best for a VSL, and where to use it.
• The exact style of countdown timer that converts better than all the rest (this one will surprise you, I know it surprised me the first five or six times my test results declared it the winner).
• Simple 3-step system that can double your sales overnight (and proof that it works).

Training Session #7

Title: Gearing Up For An Affiliate Supported Product Launch

Description: The 12 must-follow rules for an affiliate supported prelaunch, plus what to do, and when to do it.

Video Length: 1 hour and 48 minutes
MP3 Length: 1 hour and 48 minutes
PDF Training Guide: 46 pages

• Your pre-launch timeline… what to do, and when to do it.
• How to get your Affiliates all fired-up and ready to mail the living crap out of your offer for free.
• The single most powerful way to create pre-launch buzz for your new product or service.
• The one thing you absolutely must do 90 days before you release your pre-launch content if you want your launch to be a huge success.
• Why “new and shiny” products always outsell any other type of new product or service, and what you can do to make yours “new and shiny”.
• How to reignite the passion and excitement your Affiliates feel about your product or service so they continue to send you their hottest leads and biggest-spending buyers for weeks, even months after your product launches.
• The one thing that ALWAYS gets Affiliates excited about promoting your product or service (and no, it’s not money).
• How to use my “launch first, product second” strategy to free up your time and reduce your stress levels during a product launch.
• The exact number of times you should contact your Affiliates before your product launch starts in order to maximize their participation.
• How to turn your pre-launch videos into Social Media Traffic-Magnets that automatically bring you an avalanche of free traffic from Facebook, Twitter, and other Social Media sites.
• Why you absolutely need an Affiliate Blog for a successful product launch, and the exact content that you need to post on it.
• The 4 essential pieces of software that you should use during your product launch to significantly increase the amount of social proof, user engagement, and free social media traffic and attention your product launch receives (and 3 of them are absolutely free).

Training Session #8

Title: Incoming Links Overview

Description: High quality incoming links are still one of the single biggest ranking factors that Google looks at so I give a brief overview of why incoming links still matter, and I explain several fundamental concepts such as Link Juice, Link Love, Page Rank, Trust Rank, and Authority Sites.

Video Length: 22 minutes
MP3 Length: 23 minutes
PDF Training Guide: 24 pages

• Discover the single most powerful way to increase your rankings in the search engines and grab massive amounts of free traffic from Google.
• The secret to automatically building long lasting SEO benefits into all of your content so it continues to rank high in Google, and brings in free traffic for years after you publish it online.
• Why a traffic-getting system I helped pioneer 12 years ago is still all the rage today with the know it all “SEO Snobs” … and how your blog can help you get in on some of that free-traffic action for yourself.
• A simple way to know when it’s finally time to stop building incoming links as part of your traffic-getting and SEO efforts if your goal is to produce a constant flow of free traffic from the search engines.

Training Session #9

Title: How To Create Your Very Own Private Incoming Links Network
Using Nothing But Free Software.

Description: I reveal the most important design rules to follow when setting up your network… the best software to use to build your network… and how to properly use your network to provide incoming links to your content so it ranks higher in the search engines.

Video Length: 1 hour and 22 minutes
MP3 Length: 1 hour and 22 minutes
PDF Training Guide: 42 pages

• How to create your very own private incoming links network using nothing but free software (I’ve been using it for almost 13 years now and it keeps getting more and more powerful every year).
• The quick and easy way to jumpstart the rankings (and the free traffic it receives) of any new content you publish online.
• How to put your incoming link building on autopilot so it continues to build your rankings 100% hands-free 24 hours a day, 7 days a week.
• The exact number of blogs you should have in your private incoming links network if you want it to be both effective and powerful when it come to grabbing free traffic from Google and the other search engines.
• How to turn your ordinary blog into a supercharged traffic-getting magnet that automatically pulls in free traffic from Facebook, Google, and dozens of other search engines and social media sites you’ve probably never heard of (but hey, free traffic is free traffic).
• When it’s safe to use duplicate content on your website and what you can do to make sure you aren’t penalized by Google for using it.
• 5 “keep Google happy” rules that every link-building super ninja needs to know if they’d like to keep the 800lb Google Gorilla off their backs.
• How to exponentially increase your chances of showing up on the first page of Google WITHOUT having publishing a single new page of content to your website, your blog or your social media pages.
• The quickest and easiest way to get first page rankings on Google… and how to get someone else to do all the grunt-work for you for free!

Training Session #10

Title: Phase-4 Email Follow-up Series Overview

Description: I reveal what the 4 phases of a properly designed email follow-up series are, and how they work together to convert more of your leads into customers and cold, hard cash.

Video Length: 10 minutes
MP3 Length: 10 minutes
PDF Training Guide: 14 pages

Training Session #11

Title: Phase 1 – The Warm Up

Description: Your overall objective for Phase 1 is to warm them up to the idea of buying from you. So you have to remind them why they joined your list, let them know why they need to stay on your list and read your emails, deliver the lead magnet they signed up for and establish your credibility. Plus a step-by-step walkthrough of a real life example from one of my most successful products.

Video Length: 20 minutes
MP3 Length: 20 minutes
PDF Training Guide: 23 pages

• What a “phase-1 warm up” email follow-up series looks like and how to use it to convert more of your readers into buyers.
• The easiest way to get your list “addicted” to your messages so they open everything you send them and see you as their personal “guide” who they know, trust and like.
• A quick and easy way to establish your credibility as the expert they can turn to for answers without sounding like you are bragging.
• The right way to use a “cliff hanger” to arouse curiosity and practically guarantee that they will read your next email (after all, if they don’t read your emails they can’t buy your products and services).
• A simple technique that you should be using to greatly increase the number of POSITIVE comments and conversations your prospects are having with their online friends about your products and services.
• How to write the perfect subject lines for your phase-1 emails (I’ll even show you real life examples of my proven winners so you can borrow them for your own email promotions).
• The secret to asking for the sale in your very first email without actually coming across as pushy or “salesy” (if it looks like you are trying to sell them something too soon they’ll unsubscribe from your list and you’ll lose the sale, possibly forever).
• How to create a huge, responsive “guru” style email list where your subscribers eagerly open up your messages, hang on your every word, stick with you for the long term and BUY whatever you recommend.

Training Session #12

Title: Phase 2 – The Soft Sell

Description: Phase 2 continues to reinforce why they need to stay on your list and read your emails. It also helps you lower their resistance to being sold, offer Social Proof, encourage Social Media Engagement, overcome objections before they occur, and introduce the “opportunity” (what you are trying to sell them) in a non-threatening way. Plus a step-by-step walkthrough of a real life example from one of my most successful products.

Video Length: 39 minutes
MP3 Length: 39 minutes
PDF Training Guide: 32 pages

• The secrets to writing “soft sell” emails that convert even the most casual of readers into buyers.
• How to properly design an “FAQ” email that not only answers their most common pre-sale questions, it also helps overcome their most common objections to buying (which makes them much more likely to buy something once you make the offer).
• The exact phrases to use when writing your phase-2 emails that have been proven to lower sales resistance in even the most skeptical of leads.
• I take you by the hand and walk you through two real life examples of phase-2 emails, step-by-step. I show you what I wrote, and more importantly… why I wrote it so you can immediately duplicate the process in your own business.
• What a “curiosity hook” is and how to use it to increase your click-through rates and drive more free qualified traffic to your offer.
• How to write emails that sell without actually selling.

Training Session #13

Title: Phase 3 – Cut To The Chase!

Description: Phase 3 is where you start to spend less time on providing content and more time on selling them your products and services. You continue to overcome objections using several different methods including FAQ emails and videos, testimonials, and social media “proof”. You also start introducing or focusing more on scarcity and urgency. Phase 3 is designed to convert “fence sitters” and skeptics into buyers. Plus a step-by-step walkthrough of a real life example from one of my most successful products.

Video Length: 13 minutes
MP3 Length: 13 minutes
PDF Training Guide: 20 pages

• How to “cut to the chase” and turn fence-sitters and tire-kickers into cash-in-hand buyers who will eagerly buy whatever you are selling.
• Nothing converts better than a deadline… except a deadline combined with scarcity… I’ll show you exactly how to easily use both at the very same time to stoke the fire and turn even the most stubborn of non-buyers into eager buyers that will jump through hoops for the “privilege” of handing you their money.
• How to leverage the power of testimonials (and how to choose the right ones) to overcome objections, lower sales resistance and offer social proof… all of which mean more money in your pocket.
• What a well written testimonial email looks like (I walk you through real-life example point-by-point while I explain why I wrote what I wrote and why is works so you can easily modify it for use in your own market).
• Create instant credibility and position your product as THE solution to their biggest problem with this one simple selling-tactic.
• How to write a content-rich phase-3 email that your subscribers will that you for that is actually a sales message in disguise.
• The best way to use Social Proof in your phase-3 emails so it does the “hard-selling” for you WITHOUT coming across as pushy.

Training Session #14

Title: Phase 4 – Sell Them Something Else!

Description: By Phase 4 they have either purchased your product or service or they haven’t. Either way… during Phase 4 you work on selling them more of your own products and services as well as Affiliate products. I discuss my “Circle Of Money” philosophy and how you can use it to double your overall sales, maximize your earnings as an Affiliate, and also how to use it for competitive intelligence to create new products and services of your own.

Video Length: 16 minutes
MP3 Length: 16 minutes
PDF Training Guide: 21 pages

• The easiest way to automatically sell your list more of your products and services without creating any additional work on your part.
• How to double your profits by selling Affiliate products to your list.. whether they bought your products or not… if you aren’t using this strategy then you are definitely leaving half of our profits on the table.
• Use my “Circle Of Money” strategy to quickly and easily cut your losers and find new winners that can bring you even bigger profits… all on autopilot.
• A simple way to increase the amount of money that every reader on your list spends on your products or recommendations during their “lifetime”.
• Why everything you THINK you know about Affiliate Marketing is wrong, and what you can do to overcome your fears and start making more money by letting someone else do all the hard work for you.
• How to quickly, easily and ethically spy on your competition and discover their hottest converting offers… and how you can leverage their hard work to shortcut your way to success and double your own sales as quickly as possible.
• How to put more money in your pocket for every person that joins your list, whether or not they actually buy your product or service.