MarketingSherpa – Buyer’s Guide to SEO Firms & Buyer’s Guide to PPC Agencies

In 2007, US marketers will spend more than $10 billion on search engine marketing. If you are seeking a specialist agency to help you manage either paid search advertising (PPC) and/or search engine optimization (SEO), MarketingSherpa’s two new Buyer’s Guides make your job much easier.

Each convenient Buyer’s Guide features:

• Hundreds of real-life marketers from A&E; Television to Zappos.com name precisely which search marketing firms they currently use. Very helpful for checking references.
• Easy Scan Charts let you compare-and-contrast dozens of search marketing firms at a glance. Includes factoids on pricing, staffing, and specialization. Great for creating your short-list.
• In-depth profiles of 65 PPC agencies and 106 SEO firms include honest notes on which types of clients each works best with — and who should *not* hire them.
• Regional index helps you quickly find agencies near your location.
• Practical 80-page Shopping Overviews guide you through the budgeting, decision-making and RFP process.

Both Buyer’s Guides have been 100% re-researched (with entirely new profiles and comparison charts) as of September 2006 — just in time for your fall budgeting and planning needs. See below for a complete table of contents, as well as detailed client-name lists for each…

Who should get copies of these Buyer’s Guides:

Both Buyer’s Guides are specifically designed for US and Canadian marketers who want to outsource search marketing to an expert agency. These are *not* instructional manuals on how to run search marketing campaigns yourself in-house. Instead, you’ll discover how to select just the right search marketing firms to suit your budget, your business type, and your Web site type, including:

• B-to-B marketers generating leads online
• Ecommerce marketers
• Online publishers and content sites
• Small and local retailers with Web sites
• Fortune 500 and CPG marketers
• Marketers with moderate budgets
• Marketers seeking top-of-the-line services