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Tom Critchlow – SEO MBA course on Executive Presence

(6 customer reviews)

Original price was: $695.00.Current price is: $67.00.

Product Delivery – You will receive Content Access Via Email.
Email – [email protected]

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Description

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Tom Critchlow - SEO MBA course on Executive Presence2Tom Critchlow – SEO MBA course on Executive Presence

Learn the communication & business skills you need to level up your career.

  • Over 5 hours of videos
  • Real examples and case studies
  • Financial model template
  • Full SEO strategy presentation
  • 3 practice scenarios
  • Guided emails and weekly assignments

The biggest challenge for SEO professionals is not knowing what to do, it’s knowing how to get it done

Recognize any of these?

– Difficulty getting buy-in and budget from executives
– Challenges demonstrating the value of SEO
– Lacking confidence presenting SEO to the C-suite
– Not getting the resources you need to get things done

The #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget. Industry surveys consistently rate it as the biggest challenge:

“The top 5 challenges are all SEO resource and execution challenges” – source

“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” – source

“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” – source

SEO fundamentally requires other teams to invest their resources in our projects, whether it’s the product, marketing or editorial team.

This course isn’t about technical audits or keyword research. This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.

For SEOs who want to be more effective

In-house SEO Professionals

You don’t have the resources you need and it’s a challenge to persuade your company to invest in SEO.

After 5 weeks you’ll:

  • Be able to tie SEO to business value
  • Feel more confident advocating for resources
  • Have a full strategy presentation to invest in SEO

Agency SEO Consultants

You’re trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.

After 5 weeks you’ll:

  • Level up your strategy presentations
  • Be able to get clients to invest in SEO
  • Feel confident pitching bigger projects to bigger clients

What you’ll learn

• How to create buy-in and secure resources for strategic SEO initiatives

• How to create a business case for SEO initiatives and a full financial model

• How to create effective, compelling presentations for senior executives and the C-suite

• How to work cross functionally to get things done inside large organizations

5 Weeks of Intensive Learning with Weekly Assignments

Follow the weekly program or learn at your own pace

Week 1: Good SEO Strategy

Learn how to create an effective SEO strategy that’s more than just a list of things you want to get done. Learn how to create compelling strategies that are credible and aligned with stakeholders.

Week 2: The Value of SEO

Learn how to connect SEO to business value and revenue, including hard to measure projects like link building. Deepen your appreciation for business models and how they dictate what gets funded.

Week 3: Investment Models

Learn how to create a financial investment plan and business model for large initiatives. Understand how to manage stakeholders to get buy-in and get key information to create compelling financial models.

Week 4: Effective Business Presentations

Learn how to structure clear communication, from writing emails to full strategy presentations. Get comfortable at managing upwards and put together a strategy presentation the same way McKinsey does.

Week 5: Getting Things Done

Learn how to find alignment with other teams, manage resource asks and navigate organizational politics. Improve your communication with senior stakeholders and find out why pre-agreeing is essential to getting buy-in and budget.


Sale Page: https://seomba.com/executive-presence/
Archive: https://archive.ph/N1kVJ

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!

6 reviews for Tom Critchlow – SEO MBA course on Executive Presence

  1. Jessica Ward (verified owner)

    The course was very engaging and easy to follow.

  2. Lauren Nelson (verified owner)

    The content was high-quality and easy to understand.

  3. Rachel Harris (verified owner)

    I learned so much from this course. The instructor’s knowledge is impressive.

  4. Ryan Walker (verified owner)

    This course provided a great foundation for further learning.

  5. Aiden (verified owner)

    Good service.

  6. Sarah Brown (verified owner)

    I was impressed by the quality of the content. Well done!

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